Despite the ever-encroaching digital world, the popularity of Moleskine, those utterly dignified black notebooks that can be carried in your pocket, seems to only have increased. The many 20th-century cultural heroes who carried Moleskines, from Oscar Wilde to Pablo Picasso, have lent the brand an aura of creative genius.
But this winter, Moleskine is bolstering its 21st-century cred with the publication of
The Detour Book, a collection of the creative journals of present-day artists, designers, and writers. Noted by Brain Pickings’ Maria Popova last week, The Detour Book sounds like one of those tomes that deserves to be poured over:
Scattered across the pages of The Detour Book are the images of over 250 notebooks decorated, hacked, and filled with intimate sketches and drawings by some of the world’s most celebrated creative professionals; among them architects, designers, film directors and musicians including Spike Jonze, Sigur Ros, Mary Ellen Mark and Karim Rashid, to name a few.
There are funny little cartoons from Dave Eggers and brilliant sketches from Toyo Ito, which show the Mikimoto building taking over Ginza. Each book is its own unique archive, preserving the struggle to bring a spark of an idea to fruition.
What’s interesting about the collection is that most people don’t use Moleskines as traditional sketchbooks at all. Instead, designers like Tord Boontje have used them as 3-D objects, slicing through their eggshell pages and hacking them into study models. ATELYE 70, the Turkish architecture studio, turned the fold-out pages of a Moleskine Pocket Accordion into an actual architectural model, inserting plexiglass staircases and scale models between the folds. http://bit.ly/V8wi6W
The Detour Book is one of those rare pieces of marketing that rewards a company and the consumer equally. It’s marvelously fun reading. And who can blame Moleskine for being proud? Buy your copy here.
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