Darkened and crispy on the outside. Chewy and delicious on the inside. Welcome to The Emporium of Postmodern Activities. Deus Ex Machina’s latest addition to its global ground fleet of marvel outlets is proudly located in Venice, CA—one of the most vibrant hubs of surf, bicycle, and motorcycle culture on planet Earth.
Featuring in-house custom built motorcycles by Michael “Woolie” Woolaway, hand-shaped and hand-glassed surfboards from the Temple of Enthusiasm in Bali, clothing and artwork designed at the House of Simple Pleasures in Camperdown, Sydney, and brewcraft from downtown Los Angeles coffee disciples, Handsome Coffee Roasters (as well as an intimate selection of fine apparel and accessories from Baxter Boots, Baxter of California, Biltwell Inc., Critical Slide Society, Harold’s Gear, Makr Carry Goods, Men’s File Magazine, Raen Optics, Reigning Champ, and Tsovet watches)—the gas station turned flower shop turned Deus Ex Machina depository draws from its grand vessel of world flavors and stands at the ready to astonish and serve its new citizenry.”The Emporium of Postmodern Activities” is the US foothold of Sydney-based custom motorcycle maker Deus ex Machina. The Venice extension is a move to establish a beach presence where people are able to move through the space and experience the Australian brand firsthand. True to the company’s familial vibe, the beautifully designed building is full of art-covered walls, and the community of local surfers and riders are often found basking across the sunny patio.
Purity of purpose is the Deus way of life, and under this design philosophy the brand has become best-known for their simple and minimalistic custom motorcycles. While that industry is often full of frivolous decoration, Deus deliberately subtracts and boils down their bikes to performance essentials. Each of the hand-built bikes aims to achieve functionality as an art form.
“We originated this idea of combining elements and it came out of the era where surf culture defined that all you could do was surf and nothing else, motorcycle culture said you could only be a motorcyclist. We’ve pioneered and pushed this idea that you can fuse interests and make a fun, rich, and exciting culture,” says Dare Jennings, founder of Deus ex Machina.
Like their other locations, The House of Simple Pleasures in Sydney and Bali’s Temple of Enthusiasm, Deus’ new spot in Venice also holds all sorts of events and gatherings to help introduce and share their passions with both the newly curious and longtime fans of the brand. Look for Deus to take on Milan next year, where they plan to open another hub of motorcycle culture with the help of former Ducati CEO, Federico Minoli.
- Deus Ex Designer: “The Ultra-Violence Has To Stop” (escapistmagazine.com)
- Custom Motorcycles Builder Spotlight: Righteous Cycle (motopreserve.com)
- The Emporium of Postmodern Activities // Deus ex Machina (messerwerferin.wordpress.com)
- Deus Ex iMachina (failbook.failblog.org)
- Deus Ex Machina Bumble Bee Triumph Bonneville (betweenwhitelines.com)